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Thursday, August 09, 2007

Campbell's Soup and Godiva Chocolates

I thought chocolates are not so unhealthy, unless taken excessive. But why does Campbell’s Soup consider selling off its Godiva Chocolatier arm, a move towards focusing on healthier, simpler foods? I do see the point if Campbell's Soup need to streamline its product portfolio on simple meals including soup-baked snacks, biscuits such as Pepperidge Farm, canned soup, ready-made sauces and vegetable-based beverages (V8). Be more focused.

Did you know...Campbell’s acquired Godiva-the chocolatier 40 years ago ? I did not.

Efforts into healthier foods by cutting the amount of sodium in its products by 25% by using a certain type of sea salt, and even their website featuring a “nutrition and wellness” section.

A new "healthy" image to start off a new business strategy, not considered a major overhaul though.

2 Comments:

  • At 1:17 AM, Blogger stay-at-home mum said…

    I think cambells soup is meant to be "wholesome" whereas Godiva is an indulgence. So it is the image that they want to project hence the divestment. If only I had the money to buy Godiva...hmmm *dreaming*

     
  • At 1:46 PM, Blogger tigerfish said…

    SAHM, yep. They need to choose just one, so "wholesome" is the one.
    Please buy Godiva and I will buy chocolates from you at 90% discount. Hee hee...

     

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