Campbell's Soup and Godiva Chocolates
I thought chocolates are not so unhealthy, unless taken excessive. But why does Campbell’s Soup consider selling off its Godiva Chocolatier arm, a move towards focusing on healthier, simpler foods? I do see the point if Campbell's Soup need to streamline its product portfolio on simple meals including soup-baked snacks, biscuits such as Pepperidge Farm, canned soup, ready-made sauces and vegetable-based beverages (V8). Be more focused.
Did you know...Campbell’s acquired Godiva-the chocolatier 40 years ago ? I did not.
Efforts into healthier foods by cutting the amount of sodium in its products by 25% by using a certain type of sea salt, and even their website featuring a “nutrition and wellness” section.
A new "healthy" image to start off a new business strategy, not considered a major overhaul though.
Did you know...Campbell’s acquired Godiva-the chocolatier 40 years ago ? I did not.
Efforts into healthier foods by cutting the amount of sodium in its products by 25% by using a certain type of sea salt, and even their website featuring a “nutrition and wellness” section.
A new "healthy" image to start off a new business strategy, not considered a major overhaul though.
2 Comments:
At 1:17 AM, stay-at-home mum said…
I think cambells soup is meant to be "wholesome" whereas Godiva is an indulgence. So it is the image that they want to project hence the divestment. If only I had the money to buy Godiva...hmmm *dreaming*
At 1:46 PM, tigerfish said…
SAHM, yep. They need to choose just one, so "wholesome" is the one.
Please buy Godiva and I will buy chocolates from you at 90% discount. Hee hee...
Post a Comment
<< Home