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Tuesday, March 06, 2007

How can we help a barber to cut more hair ?

IBM's New Motto: Think...About How Others Think

Can technology speed up hairstyling? How can we help a barber cut more hair?

Many management experts say we should devote more of our research efforts to figuring out how people think, work, and think about their work. The biggest company betting on this approach is IBM, ranked 10th in R&D spending in a list compiled for IEEE Spectrum by S&P.

Do any of your companies hire anthropologists, sociologists, and economists to study how people behave and interact with objects, environment and other people ? This might be the way to revolutionize new designs, research, and useful technology. I believe recruiting anthropologists and sociologists is nothing unusual in the United States. But in Singapore ? Is that common ?

(Excerpt taken from IEEE Spectrum, Dec 2006)

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