Will Amazon's new ebook reader re-kindle your love ?

Just a month ago, I wrote about the Sony ebook and today I read news about yet another ebook...by Amazon. It's Amazon own-brand wireless electronic book reader - Kindle. This ebook can store up to 200 books based on its onboard memory, has a low power digital ink screen and can last 30 hours between recharges. Kindle's content arrives wireless and owners of a Kindle do not have to pay to use this wireless network. Amazon pays the access costs and only charges for any content downloaded to the reader.

If you do not know, books in Amazon are known to be competitive, if not cheaper, than those books out in the market retail stores or other online stores. Will the launch of Kindle kill their own online book sales at Amazon, or will Kindle complement its current business model and make its online book value chain more complete than before? Amazon is not the first company to produce an e-book reader. Many other companies have tried similar devices but all have failed to win over large numbers of customers. What's different - it's the entire package Amazon is providing - Kindle, the ebook and the whole range of books and content available in Amazon, plus its wireless delivery. Hopefully, this will re-kindle the acceptance of ebook readers.

Well, the people outside North America may just have to wait a little longer till this technology reaches them since the current wireless network delivery is only limited to North America.