Performance, function or style ?
I overheard a Fort Fusion commercial going on the TV. It puts Toyota Camry and Ford Fusion out for a swap and challenge. Guess what ? The send-home message for me the viewer, Ford Fusion is a car to reflect your personality, to show who you are. It totally undermines Toyota Camry as a reliable performing car.
I question myself - is buying a car such an inexpensive affair right now that style is more important than performance ? Hmmmm...
And see what they used in Ford Fusion's other ads found on Youtube.
Words such as Ford "tingles"....the "fizz".....hey...we are buying a car...not a soda or hair mousse, ok?
I question myself - is buying a car such an inexpensive affair right now that style is more important than performance ? Hmmmm...
And see what they used in Ford Fusion's other ads found on Youtube.
Words such as Ford "tingles"....the "fizz".....hey...we are buying a car...not a soda or hair mousse, ok?
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