The spirit of Southwest Airlines

"...In any endeavor, having the right people in place is the overriding factor in success...". A play or movie without the right cast, a sports team without the right people in their positions just like a business running for profitability without dedicated staff. The article on Southwest in Costco Connection re-ignited my interest in Southwest Airlines again, not for the low-fares but for the inspiring story behind this organization culture.

Scenario 1 -
You : Why are you helping people with their luggage ?
Baggage Handler (any other competitor): That's part of my job.

Scenario 2 -
You : Why are you helping people with their luggage ?
Baggage Handler (Southwest): I'm helping this passenger get across to another state so that she can celebrate grandma's birthday

Can you feel the love ? Some call it the Southwest spirit!