OLED TV - TV using organic light emitting diodes

So, how about that wafer-razor-thin 11-inch, 3mm-thick OLED TV that Sony recently announced ? This TV will be in the Japan market coming December 2007. Not sure if such TV will ever make a global launch, and most importantly, with impact.

Maybe...for those first-time owners who are switching from the traditional CRT flat-screen, they might want to try an OLED. However, for LCD-owners, I am wondering what will be the push or pull factors for them to change to a OLED. Currently, OLED is expensive to manufacture. Therefore, it will take a long time to even talk about price erosion of OLED TV in the market.

I salute Sony for taking big bold steps in launching these products. If the product really wins, indeed Sony will capture a good proportion of market share. However, in the arena where there are so many options right now, it's really difficult to shine unless it is really one-of-a-kind product.