Google and its competitors

While attending classes last year, classmates were discussing the fact that Google does not have competitors. Well, is Google a monopoly? Or rather, should we ask, is Microsoft a monopoly? Microsoft used to be a monopoly in desktop applications but Google has turned out a fearful competitor of Microsoft. Now, when search engines are concerned, Google roots itself as the "king". We wonder what were under its sleeves when Google bought over Youtube sometime ago. At that time, Youtube used to be one leading site for free online videos. But now and today, we hear of Hulu - the new kid on the block. Hulu-a JV of General Electric's NBC Universal and Rupert Murdoch's News Corp.-adds shows from Sony Pictures Television and Metro-Goldwyn-Mayer Studios.

Hulu has not accumulated as much viewers traffic as Google Inc's top online video sharing service YouTube. It is not going to be a Youtube killer in terms of traffic, in the near future too. More so because it targets a different market and audience. Hulu will be the premier destination for full length shows and movies - a distinction from YouTube's offering of video clips.